By George & Josh Bate
Coming off the mammoth box office and critical success of Spider-Man: No Way Home, Sony Pictures was eager to showcase the highly anticipated big-screen return of Tom Holland’s Spider-Man during their CinemaCon 2026 presentation.
After honoring the record-breaking viewership numbers for the first trailer, Chairman and CEO of Sony Pictures Entertainment Group Tom Rothman poignantly said Spider-Man: Brand New Day is “as big as anything we’ve ever made and yet it feels like nothing we’ve ever made.”
Rothman went on to describe Tom Holland’s performance in the film as the “finest” of his career.
The Sony Pictures head then welcomed a virtual, pre-recorded Tom Holland on stage to further discuss the film. Holland described Brand New Day as “big and fun and cool.” He continued, “It’s the most emotional Spider-Man and, in some ways, the most grown-up.”
This sentiment was certainly felt as Holland presented an exclusive scene from the film to the CinemaCon crowd.
The scene begins with Tom Holland’s Peter Parker sitting at a table in a small store watching as Ned (Jacob Batalon) purchases some items for a house party. Peter clearly yearns to have his best friend back, but, consistent with the conclusion of No Way Home, everyone who once knew him no longer remember him.
Clearly, Peter wants to re-enter Ned’s life, which leads him to follow him across the street to a house party. Carrying flowers with him, Peter ends Ned’s apartment and takes a drink from a person passing by before entering a backroom. The wall in this room is covered with pictures and newspaper clippings of Spider-Man. As Peter examines the clippings, Ned enters and expresses his interest in figuring out who Spider-Man is. He says that he does not wish to expose Spidey’s identity to the public, but, rather, he simply wants to know the identity of the man that saved his friends so many times. Ned then pulls a sheet back from the wall to reveal his two primary suspects for the identity of Spider-Man: Flash Thompson and Mr. Harrington, his high school physics teacher.
Ned also reveals to Peter that he has created an app called Spidey-Tracker, where people can report sightings of the masked hero. The app has pinpointed Spider-Man as being from Queens.
While discussing Spider-Man, Zendaya’s MJ walks in the room and seems ever-so-slightly taken aback by Peter. Is this because, in some deep corner of her mind, she remembers him? Or is she simply surprised at seeing a stranger in her apartment? Either way, MJ and Peter engage awkwardly with one another in an extended version of a moment showcased in the first trailer.
After this, MJ exits the room with Ned, who asks her about a recent job interview. MJ confirms that she secured her job, as Peter listens to the conversation from afar. MJ again seems like some part of her remembers Peter (or at least, she has some immediate emotional connection to him) as she stares at him for a few moments too long.
Suddenly, MJ’s boyfriend (played by Ahsoka star Eman Esfandi) comes in and gives her a kiss. At this, Peter becomes troubled and abruptly leaves the party.
Based on the scene, it appears that Brand New Day is indeed honoring the bold ending of No Way Home and committing to exploring how Peter handles everyone in his life forgetting his existence. Consistent with Holland’s comments, the film certainly seems more grounded and intimate than his previous outings as the character. This appears to be a fitting tonal shift that aligns with Peter’s difficulties accommodating to a new lifestyle.
After the scene, a brief trailer was shown, set to narration from Keith David. Much of the scenes were similar from the first trailer. No new looks at Sadie Sink’s mystery character or Jon Bernthal’s Frank Castle. The trailer concluded with a new action scene depicting Spidey stretching and complaining, “I’m not in high school anymore” before fighting a bunch of prison guards.
In addition to the exclusive scene, two new posters for the movie were released during CinemaCon. Check them out below.
Spider-Man: Brand New Day is in theaters July 31, 2026.